Origin Story

Kraz first used the term "thoughtful viticulture" while presenting research findings at the 2014 New Zealand Winegrowers Romeo Bragato Conference. He used the term to make the point that successful viticulture, regardless of farming philosophy, requires a thoughtful strategy and understanding of how grapevines will respond to that strategy. He started Thoughtful Viticulture Ltd. shortly thereafter, using his extensive academic and research expertise to help the industry and his clients.